“HLJ — Heartline Jamaica”
A Philanthropic Capsule by Celeste Victoria
Rooted in heritage, community, and the belief that fashion can create real change, The Heart Line is a permanent charitable extension of the Celeste Victoria brand. Each release within this line supports Jamaican families affected by crisis, hardship, or displacement — with every purchase contributing directly to those in need.
The Heart Line honors Celeste’s Jamaican identity while building a bridge between fashion and purpose. These tees are more than garments — they are symbols of hope, resilience, and collective care.
THE INAUGURAL DROP — CELESTE VICTORIA x ANNIE
The first Heart Line campaign is dedicated to Annie, a Jamaican mother of three caring for her teenage sister as they rebuild their lives after the devastation of Hurricane Melissa. Her privacy is protected, but her strength and love for her children embody the heart of this initiative.
This drop is limited to 100 hand-numbered tees, each marked from 1–100 to commemorate the first Heart Line release. Once the 100 pieces are sold, this inaugural campaign will officially close.
Heartline Launch Price: $125
50% of proceeds support Annie and her family.
THE HEART LINE TRADE-IN PROGRAM
To honor sustainability, longevity, and circular fashion, every Heart Line tee includes lifetime eligibility for the Heart Line Trade-In Program.
Customers may return one Heart Line tee per year — in any condition — and receive 50% off one future Heart Line release.
Returned tees are thoughtfully archived, repurposed, or responsibly recycled.
This program reduces waste, extends the lifespan of each garment, and strengthens our long-term support for Jamaican families.— one story, one family, one piece at a time.
Returns & Exchanges
All purchases made during this launch are final sale.
However, if your item does not fit, we will gladly accommodate a size exchange.
Customer is responsible for the return shipping cost.
Items must be returned in their original, unworn condition, with all tags and packaging intact.
Exchanges are subject to availability.
How Your Contribution Helps
• 100% of all donations go directly to families affected by Hurricane Melissa.
• 50% of proceeds from every Heartline Drop T-shirt support the families.
The remaining 50% covers production and operational costs.
